Women’s History Month: Laurel Richie

March is Women’s History Month and was started in 1981 as “Women’s History Week.” It later officially became a month long celebration in 1995. Join Vibin’ Courtside during the entire month of March as we celebrate just a few of the women who are currently doing the dang thing!

Laurel Richie never dreamed that she would be the head of a professional sports league; but the former Senior Vice President and Chief Marketing Officer for Girl Scouts of the USA has held the position of president of the Women’s National Basketball Association (WNBA) since 2011. The Dartmouth College alum credits her previous career stops along with her passion for inspiring young girls and women as one of the reasons why she took on the role of president of the WNBA. Richie spent more than two decades with the marketing agency of Ogilvy and Mather and continues her partnership with them as a founding member of its Diversity Advisory Board. She credits her background in advertising with helping her to expand the brand of the WNBA.

“At the end of the day, when you follow your passion, more often than not, good things happen.”

With the WNBA not too far away from its 20th anniversary and Richie at the helms, the saying ‘sky is the limit’ is a great understatement for both Richie and the league.

 

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